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Biomimicry and Business

- How Companies Are Using Nature's Strategies to Succeed
Af: Margo Farnsworth Engelsk Paperback

Biomimicry and Business

- How Companies Are Using Nature's Strategies to Succeed
Af: Margo Farnsworth Engelsk Paperback
Tjek vores konkurrenters priser

Biomimicry, the practice of observing then mimicking nature’s strategies to solve business challenges, offers a path to healthy profit while working in partnership, and even reciprocity, with the natural world. Other books have described biomimicry, its uses, and its benefits. This book is the first to show readers how they can successfully bring biomimicry and bioinspired design into their companies based on what other businesses have already achieved.

Fashioned through storytelling, this book blends snapshots of five successful companies – Nike, Interface, Inc., PAX Scientific, Sharklet Technologies, and Encycle – which decided to partner with nature by deploying biomimicry. The book details how they discovered the practices, introduced them to staff, engaged in the process, and measured outcomes. The book concludes with challenges for readers to determine their own next steps in business and offers practical and useful resources to get there.

By revealing the stories of each professional’s journey with lessons they learned, then providing resources and issuing a challenge and pathway to do business better, this book serves as a tool for entrepreneurs, seasoned professionals, and students to emulate nature’s brilliance, apply it at work, and contribute to a healthier, more prosperous world.

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Biomimicry, the practice of observing then mimicking nature’s strategies to solve business challenges, offers a path to healthy profit while working in partnership, and even reciprocity, with the natural world. Other books have described biomimicry, its uses, and its benefits. This book is the first to show readers how they can successfully bring biomimicry and bioinspired design into their companies based on what other businesses have already achieved.

Fashioned through storytelling, this book blends snapshots of five successful companies – Nike, Interface, Inc., PAX Scientific, Sharklet Technologies, and Encycle – which decided to partner with nature by deploying biomimicry. The book details how they discovered the practices, introduced them to staff, engaged in the process, and measured outcomes. The book concludes with challenges for readers to determine their own next steps in business and offers practical and useful resources to get there.

By revealing the stories of each professional’s journey with lessons they learned, then providing resources and issuing a challenge and pathway to do business better, this book serves as a tool for entrepreneurs, seasoned professionals, and students to emulate nature’s brilliance, apply it at work, and contribute to a healthier, more prosperous world.

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Produktdetaljer
Sprog: Engelsk
Sider: 136
ISBN-13: 9780367552596
Indbinding: Paperback
Udgave:
ISBN-10: 0367552590
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 21 okt 2020
Længde: 26mm
Bredde: 195mm
Højde: 129mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 21 okt 2020
Forfatter(e): Margo Farnsworth
Forfatter(e) Margo Farnsworth

Kategori Salgs- & markedsføringsledelse

ISBN-13 9780367552596

Sprog Engelsk

Indbinding Paperback

Sider 136

Udgave

Længde 26mm

Bredde 195mm

Højde 129mm

Udg. Dato 21 okt 2020

Oplagsdato 21 okt 2020

Forlag Taylor & Francis Ltd

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