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Birkenstock
- The Evolution of a Universal Purpose and Zeitgeist Brand
Engelsk
Bogcover for Birkenstock af , 9783791393322
Specifikationer
Sprog:
Engelsk
Sider:
464
ISBN-13:
9783791393322
Indbinding:
Hardback
ISBN-10:
3791393324
Kategori:
Udg. Dato:
2 apr 2024
Størrelse i cm:
23,3 x 16,1 x 3,5
Forlag:
Oplagsdato:
2 apr 2024

Birkenstock

- The Evolution of a Universal Purpose and Zeitgeist Brand
Engelsk
Hardback 2024
Format:

Bog beskrivelse
The remarkable history of a shoemaking dynasty, which dates back to 1774. The remarkable story of a shoemaking dynasty that goes back to 1774 in the Hessian province, leads via an orthopaedic shoemaker's workshop in Frankfurt to the manufacture of the brand core, the footbed, and finally to the industrial production of a "German export hit" for millions of brand lovers around the globe. This book not only sheds light on the zeitgeist phenomenon that is BIRKENSTOCK but also provides an insight into the entrepreneurial energy behind the brand, which ultimately catapulted it into the league of global lifestyle brands. From a scientific perspective, the authors trace BIRKENSTOCK’s arrival in key sales markets and describe the cultural exchange that took place there. Special topics interspersed through the book round off the understanding of the industrial and contemporary historical context. This book is a profound, varied, and knowledgeable account of 250 years of history; coinciding with the 250th anniversary of the shoemaking tradition, it opens up a new perspective on a brand whose perception has often been characterized by cliche´s, prejudice, and misconceptions.
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Specifikationer
Sprog:
Engelsk
Sider:
464
ISBN-13:
9783791393322
Indbinding:
Hardback
ISBN-10:
3791393324
Kategori:
Udg. Dato:
2 apr 2024
Størrelse i cm:
23,3 x 16,1 x 3,5
Forlag:
Oplagsdato:
2 apr 2024
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