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Black Social Dance in Television Advertising
- An Analytical History
Engelsk Paperback
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Black Social Dance in Television Advertising
- An Analytical History
Engelsk Paperback

335 kr
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The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.

Product detaljer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9780786459445
Indbinding:
Paperback
Udgave:
ISBN-10:
0786459441
Kategori:
Udg. Dato:
23 aug 2011
Længde:
10mm
Bredde:
152mm
Højde:
229mm
Forlag:
McFarland & Co Inc
Oplagsdato:
23 aug 2011
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