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Blowing Up the Brand
- Critical Perspectives on Promotional Culture
Engelsk
Bogcover for Blowing Up the Brand af , 9781433108679
Specifikationer
Sprog:
Engelsk
Sider:
338
ISBN-13:
9781433108679
Indbinding:
Paperback
ISBN-10:
1433108674
Udg. Dato:
29 jul 2010
Størrelse i cm:
22,3 x 15,3 x 1,8
Oplagsdato:
29 jul 2010

Blowing Up the Brand

- Critical Perspectives on Promotional Culture
Engelsk
Paperback 2010
Format:

Bog beskrivelse
This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.
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383,95 kr
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330 kr
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Specifikationer
Sprog:
Engelsk
Sider:
338
ISBN-13:
9781433108679
Indbinding:
Paperback
ISBN-10:
1433108674
Udg. Dato:
29 jul 2010
Størrelse i cm:
22,3 x 15,3 x 1,8
Oplagsdato:
29 jul 2010
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