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Bottled

- How Coca-Cola Became African
Af: Sara Byala Engelsk Hardback

Bottled

- How Coca-Cola Became African
Af: Sara Byala Engelsk Hardback
Tjek vores konkurrenters priser
Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. ''Bottled'' asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism. ''Bottled'' is the first assessment of the social, commercial and environmental impact of one of the planet''s biggest brands and largest corporations, in Africa. Sara Byala charts the company''s century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small. In late capitalism, everyone''s fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Byala asks a question for our time: does Coca-Cola''s generative work offset the human and planetary costs associated with its growth in the twenty-first century?
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Tjek vores konkurrenters priser
Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. ''Bottled'' asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism. ''Bottled'' is the first assessment of the social, commercial and environmental impact of one of the planet''s biggest brands and largest corporations, in Africa. Sara Byala charts the company''s century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small. In late capitalism, everyone''s fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Byala asks a question for our time: does Coca-Cola''s generative work offset the human and planetary costs associated with its growth in the twenty-first century?
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 328
ISBN-13: 9781787389359
Indbinding: Hardback
Udgave:
ISBN-10: 1787389359
Kategori: Udviklings- & Vækstøkonomi
Udg. Dato: 13 jul 2023
Længde: 36mm
Bredde: 150mm
Højde: 222mm
Forlag: C Hurst & Co Publishers Ltd
Oplagsdato: 13 jul 2023
Forfatter(e): Sara Byala
Forfatter(e) Sara Byala

Kategori Udviklings- & Vækstøkonomi

ISBN-13 9781787389359

Sprog Engelsk

Indbinding Hardback

Sider 328

Udgave

Længde 36mm

Bredde 150mm

Højde 222mm

Udg. Dato 13 jul 2023

Oplagsdato 13 jul 2023

Forlag C Hurst & Co Publishers Ltd

Kategori sammenhænge