Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Bottom of the Pyramid Marketing
- Making, Shaping and Developing BOP Markets
Engelsk
Bogcover for Bottom of the Pyramid Marketing af , 9781787145566
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781787145566
Indbinding:
Hardback
ISBN-10:
1787145565
Udg. Dato:
3 dec 2018
Størrelse i cm:
15,9 x 23,7 x 2,0
Oplagsdato:
3 dec 2018

Bottom of the Pyramid Marketing

- Making, Shaping and Developing BOP Markets
Engelsk
Hardback 2018
Format:

Bog beskrivelse
BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
... Vis mere

Forlags Vejl. pris
897,09 kr
Hos Booktok
824 kr
spar 8%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781787145566
Indbinding:
Hardback
ISBN-10:
1787145565
Udg. Dato:
3 dec 2018
Størrelse i cm:
15,9 x 23,7 x 2,0
Oplagsdato:
3 dec 2018
Finder produkter...
Kategori sammenhænge