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Brand Choice and Loyalty
- Evidence from Swiss Car Registration Microdata
Engelsk
Bogcover for Brand Choice and Loyalty af Beat Meier, 9783658280130
Specifikationer
Sprog:
Engelsk
Sider:
109
ISBN-13:
9783658280130
Indbinding:
Paperback
ISBN-10:
3658280131
Udg. Dato:
8 okt 2019
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
8 okt 2019
Forfatter(e):

Brand Choice and Loyalty

- Evidence from Swiss Car Registration Microdata
Engelsk
Paperback 2019
Format:

Bog beskrivelse

By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently.

 

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Specifikationer
Sprog:
Engelsk
Sider:
109
ISBN-13:
9783658280130
Indbinding:
Paperback
ISBN-10:
3658280131
Udg. Dato:
8 okt 2019
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
8 okt 2019
Forfatter(e):
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