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Brand Choice and Loyalty

- Evidence from Swiss Car Registration Microdata
Af: Beat Meier Engelsk Paperback

Brand Choice and Loyalty

- Evidence from Swiss Car Registration Microdata
Af: Beat Meier Engelsk Paperback
Tjek vores konkurrenters priser

By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently.

 

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By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently.

 

Produktdetaljer
Sprog: Engelsk
Sider: 109
ISBN-13: 9783658280130
Indbinding: Paperback
Udgave:
ISBN-10: 3658280131
Udg. Dato: 8 okt 2019
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato: 8 okt 2019
Forfatter(e): Beat Meier
Forfatter(e) Beat Meier


Kategori Markedsundersøgelser


ISBN-13 9783658280130


Sprog Engelsk


Indbinding Paperback


Sider 109


Udgave


Længde 0mm


Bredde 148mm


Højde 210mm


Udg. Dato 8 okt 2019


Oplagsdato 8 okt 2019


Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Kategori sammenhænge