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Brand Culture
Engelsk
Bogcover for Brand Culture af , 9780415355995
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780415355995
Indbinding:
Paperback
ISBN-10:
0415355990
Udg. Dato:
24 nov 2005
Størrelse i cm:
23,4 x 15,9 x 1,4
Oplagsdato:
24 nov 2005

Brand Culture

Engelsk
Paperback 2005
Format:

Bog beskrivelse

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include:

  • the role of consumption 
  • brand management 
  • corporate branding 
  • branding ethics
  • the role of advertising.

This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott.  An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.

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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780415355995
Indbinding:
Paperback
ISBN-10:
0415355990
Udg. Dato:
24 nov 2005
Størrelse i cm:
23,4 x 15,9 x 1,4
Oplagsdato:
24 nov 2005
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