Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Brand Elevation
- Lessons in Ueber-Branding
Engelsk Paperback
Se mere i:
Brand Elevation
- Lessons in Ueber-Branding
Engelsk Paperback

392 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

How can a brand become one of those peerless ''Ueber-Brands'' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start?

Brand Elevation
explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand.

Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt''s Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.

Product detaljer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9781789664669
Indbinding:
Paperback
Udgave:
ISBN-10:
1789664667
Kategori:
Udg. Dato:
3 jan 2021
Længde:
22mm
Bredde:
233mm
Højde:
157mm
Forlag:
Kogan Page Ltd
Oplagsdato:
3 jan 2021
Vi anbefaler også
Kategori sammenhænge