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Brand Experience & Trade Fair Design Annual 2022/23
Engelsk Hardback

Brand Experience & Trade Fair Design Annual 2022/23

Engelsk Hardback

967 kr
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23 - 25 hverdage

Om denne bog

It is definite: The trade fair is not dead, the trade fair is changing! And, going forward, this will not be the last time it has to adjust with agility to new circumstances. Designers will need to analyse the qualities of space again more closely – be it the physical space or the digital space: Space should be staged and designed so as to support communication, facilitate encounter and experience, create an immersive effect and, of course, provide content that adds value. But this also means that communication strategies need to be fixed beforehand, particularly if the focus is on positions and visions rather than products as in the past. It will be about connecting people with brands on many different levels in order to shape the future together.

Text in English and German.

Product detaljer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9783899863857
Indbinding:
Hardback
Udgave:
ISBN-10:
3899863852
Udg. Dato:
4 apr 2023
Længde:
0mm
Bredde:
230mm
Højde:
310mm
Forlag:
AVEdition
Oplagsdato:
4 apr 2023
Forfatter(e):
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