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  2. Ledelse og teknikker
  3. Ledelse: lederskab og motivation

Brand Fusion

- Purpose-driven brand strategy
Af: Terry Smith, Tom Williams Engelsk Paperback

Brand Fusion

- Purpose-driven brand strategy
Af: Terry Smith, Tom Williams Engelsk Paperback
Tjek vores konkurrenters priser

Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest
Finalist in the Marketing - Branding category of the Goody Business Book Awards 2023

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning.

It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.

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Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest
Finalist in the Marketing - Branding category of the Goody Business Book Awards 2023

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning.

It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.

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Produktdetaljer
Sprog: Engelsk
Sider: 620
ISBN-13: 9783110718348
Indbinding: Paperback
Udgave:
ISBN-10: 3110718340
Kategori: Ledelse: lederskab og motivation
Udg. Dato: 5 jul 2022
Længde: 37mm
Bredde: 241mm
Højde: 171mm
Forlag: De Gruyter
Oplagsdato: 5 jul 2022
Forfatter(e): Terry Smith, Tom Williams
Forfatter(e) Terry Smith, Tom Williams

Kategori Ledelse: lederskab og motivation

ISBN-13 9783110718348

Sprog Engelsk

Indbinding Paperback

Sider 620

Udgave

Længde 37mm

Bredde 241mm

Højde 171mm

Udg. Dato 5 jul 2022

Oplagsdato 5 jul 2022

Forlag De Gruyter

Kategori sammenhænge