Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Industriel & Kommerciel kunst & design
  3. Grafisk design

Brand Identity Essentials, Revised and Expanded

- 100 Principles for Building Brands
Af: Yang Kim, Kevin Budelmann Engelsk Paperback

Brand Identity Essentials, Revised and Expanded

- 100 Principles for Building Brands
Af: Yang Kim, Kevin Budelmann Engelsk Paperback
Tjek vores konkurrenters priser
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. 

A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.

Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable

The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.

Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 297
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. 

A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.

Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable

The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.

Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 232
ISBN-13: 9781631597084
Indbinding: Paperback
Udgave:
ISBN-10: 1631597086
Kategori: Grafisk design
Udg. Dato: 18 apr 2019
Længde: 17mm
Bredde: 213mm
Højde: 252mm
Forlag: Quarto Publishing Group USA Inc
Oplagsdato: 18 apr 2019
Forfatter(e): Yang Kim, Kevin Budelmann
Forfatter(e) Yang Kim, Kevin Budelmann

Kategori Grafisk design

ISBN-13 9781631597084

Sprog Engelsk

Indbinding Paperback

Sider 232

Udgave

Længde 17mm

Bredde 213mm

Højde 252mm

Udg. Dato 18 apr 2019

Oplagsdato 18 apr 2019

Forlag Quarto Publishing Group USA Inc

Kategori sammenhænge