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Brand Management
- An Introduction through Storytelling
Engelsk
Bogcover for Brand Management af Emmanuel Mogaji, 9783030661182
Specifikationer
Sprog:
Engelsk
Sider:
266
ISBN-13:
9783030661182
Indbinding:
Paperback
ISBN-10:
3030661180
Kategori:
Udg. Dato:
3 apr 2021
Størrelse i cm:
25,4 x 17,7 x 1,9
Oplagsdato:
3 apr 2021
Forfatter(e):

Brand Management

- An Introduction through Storytelling
Engelsk
Paperback 2021
Format:

Bog beskrivelse
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. 
Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. 
With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.

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Specifikationer
Sprog:
Engelsk
Sider:
266
ISBN-13:
9783030661182
Indbinding:
Paperback
ISBN-10:
3030661180
Kategori:
Udg. Dato:
3 apr 2021
Størrelse i cm:
25,4 x 17,7 x 1,9
Oplagsdato:
3 apr 2021
Forfatter(e):
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