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Brand Management

- Co-creating Meaningful Brands
Af: Michael Beverland, Pinar Cankurtaran Engelsk Paperback

Brand Management

- Co-creating Meaningful Brands
Af: Michael Beverland, Pinar Cankurtaran Engelsk Paperback
Tjek vores konkurrenters priser
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely.

Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. 

This textbook is essential reading for all students studying branding and brand management at university level.

Michael Beverland is Professor of Brand Marketing at University of Sussex Business School.

Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.
 
 
Tjek vores konkurrenters priser
Normalpris
kr 497
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely.

Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. 

This textbook is essential reading for all students studying branding and brand management at university level.

Michael Beverland is Professor of Brand Marketing at University of Sussex Business School.

Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.
 
 
Produktdetaljer
Sprog: Engelsk
Sider: 440
ISBN-13: 9781529616972
Indbinding: Paperback
Udgave:
ISBN-10: 1529616972
Kategori: Salg og marketing
Udg. Dato: 28 mar 2024
Længde: 25mm
Bredde: 232mm
Højde: 187mm
Forlag: Sage Publications Ltd
Oplagsdato: 28 mar 2024
Forfatter(e) Michael Beverland, Pinar Cankurtaran


Kategori Salg og marketing


ISBN-13 9781529616972


Sprog Engelsk


Indbinding Paperback


Sider 440


Udgave


Længde 25mm


Bredde 232mm


Højde 187mm


Udg. Dato 28 mar 2024


Oplagsdato 28 mar 2024


Forlag Sage Publications Ltd

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