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Brand Management
- Co-creating Meaningful Brands
Engelsk Paperback
Brand Management
- Co-creating Meaningful Brands
Engelsk Paperback

497 kr
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Om denne bog
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely.

Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. 

This textbook is essential reading for all students studying branding and brand management at university level.

Michael Beverland is Professor of Brand Marketing at University of Sussex Business School.

Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.
 
 
Product detaljer
Sprog:
Engelsk
Sider:
440
ISBN-13:
9781529616972
Indbinding:
Paperback
Udgave:
ISBN-10:
1529616972
Kategori:
Udg. Dato:
28 mar 2024
Længde:
25mm
Bredde:
232mm
Højde:
187mm
Forlag:
Sage Publications Ltd
Oplagsdato:
28 mar 2024
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