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Brand Management
- A Theoretical and Practical Approach
Engelsk
Bogcover for Brand Management af Rik Riezebos, 9780273655053
Specifikationer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9780273655053
Indbinding:
Paperback
ISBN-10:
0273655051
Udg. Dato:
9 sep 2002
Størrelse i cm:
24,7 x 18,9 x 1,9
Oplagsdato:
9 sep 2002
Forfatter(e):

Brand Management

- A Theoretical and Practical Approach
Engelsk
Paperback 2002
Format:

Bog beskrivelse

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand Management: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands.

Brand Management: A theoretical and practical approach

takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.

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843,19 kr
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Specifikationer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9780273655053
Indbinding:
Paperback
ISBN-10:
0273655051
Udg. Dato:
9 sep 2002
Størrelse i cm:
24,7 x 18,9 x 1,9
Oplagsdato:
9 sep 2002
Forfatter(e):
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