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Brand Meaning
- Meaning, Myth and Mystique in Today’s Brands
Engelsk
Bogcover for Brand Meaning af Mark Batey, 9781138839427
Specifikationer
Sprog:
Engelsk
Sider:
230
ISBN-13:
9781138839427
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1138839426
Udg. Dato:
21 dec 2015
Størrelse i cm:
22,7 x 14,7 x 1,2
Oplagsdato:
21 dec 2015
Forfatter(e):

Brand Meaning

- Meaning, Myth and Mystique in Today’s Brands
Engelsk
Paperback 2015
Format:

Bog beskrivelse

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research.

For more information, visit www.brandmeaning.com.

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Specifikationer
Sprog:
Engelsk
Sider:
230
ISBN-13:
9781138839427
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1138839426
Udg. Dato:
21 dec 2015
Størrelse i cm:
22,7 x 14,7 x 1,2
Oplagsdato:
21 dec 2015
Forfatter(e):
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