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Brand Medicine
- The Role of Branding in the Pharmaceutical Industry
Engelsk Paperback
Brand Medicine
- The Role of Branding in the Pharmaceutical Industry
Engelsk Paperback

589 kr
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Om denne bog
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world''s leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
Product detaljer
Sprog:
Engelsk
Sider:
308
ISBN-13:
9781349425884
Indbinding:
Paperback
Udgave:
ISBN-10:
1349425885
Udg. Dato:
27 apr 2001
Længde:
0mm
Bredde:
152mm
Højde:
229mm
Forlag:
Palgrave Macmillan
Oplagsdato:
27 apr 2001
Forfatter(e):
Kategori sammenhænge