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Brand Medicine
- The Role of Branding in the Pharmaceutical Industry
Engelsk
Bogcover for Brand Medicine af , 9781349425884
Specifikationer
Sprog:
Engelsk
Sider:
308
ISBN-13:
9781349425884
Indbinding:
Paperback
ISBN-10:
1349425885
Udg. Dato:
27 apr 2001
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
27 apr 2001

Brand Medicine

- The Role of Branding in the Pharmaceutical Industry
Engelsk
Paperback 2001
Format:

Bog beskrivelse
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world''s leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
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Specifikationer
Sprog:
Engelsk
Sider:
308
ISBN-13:
9781349425884
Indbinding:
Paperback
ISBN-10:
1349425885
Udg. Dato:
27 apr 2001
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
27 apr 2001
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