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Brand New China
- Advertising, Media, and Commercial Culture
Af: Jing Wang
Engelsk Paperback

Brand New China

- Advertising, Media, and Commercial Culture
Af: Jing Wang
Engelsk Paperback

260 kr
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23 - 25 hverdage

Om denne bog
Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang’s experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.
Product detaljer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9780674047082
Indbinding:
Paperback
Udgave:
ISBN-10:
0674047087
Kategori:
Udg. Dato:
10 apr 2010
Længde:
28mm
Bredde:
132mm
Højde:
202mm
Forlag:
Harvard University Press
Oplagsdato:
10 apr 2010
Forfatter(e):
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