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Brand NFL
- Making and Selling America's Favorite Sport
Engelsk
Bogcover for Brand NFL af Michael Oriard, 9780807871560
Specifikationer
Sprog:
Engelsk
Sider:
344
ISBN-13:
9780807871560
Indbinding:
Paperback
ISBN-10:
0807871567
Udg. Dato:
12 sep 2010
Størrelse i cm:
23,4 x 15,6 x 2,1
Oplagsdato:
12 sep 2010
Forfatter(e):

Brand NFL

- Making and Selling America's Favorite Sport
Engelsk
Paperback 2010
Format:

Bog beskrivelse
Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.
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Specifikationer
Sprog:
Engelsk
Sider:
344
ISBN-13:
9780807871560
Indbinding:
Paperback
ISBN-10:
0807871567
Udg. Dato:
12 sep 2010
Størrelse i cm:
23,4 x 15,6 x 2,1
Oplagsdato:
12 sep 2010
Forfatter(e):
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