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Brand Positioning
- Connecting Marketing Strategy and Communications
Engelsk
Bogcover for Brand Positioning af Karel Jan Alsem, Erik Kostelijk, 9780367250195
Specifikationer
Sprog:
Engelsk
Sider:
254
ISBN-13:
9780367250195
Indbinding:
Paperback
ISBN-10:
0367250195
Kategori:
Udg. Dato:
6 feb 2020
Størrelse i cm:
17,9 x 24,6 x 1,3
Oplagsdato:
6 feb 2020
Genre:

Brand Positioning

- Connecting Marketing Strategy and Communications
Engelsk
Paperback 2020
Format:

Bog beskrivelse

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy.

Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises.

This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.

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Specifikationer
Sprog:
Engelsk
Sider:
254
ISBN-13:
9780367250195
Indbinding:
Paperback
ISBN-10:
0367250195
Kategori:
Udg. Dato:
6 feb 2020
Størrelse i cm:
17,9 x 24,6 x 1,3
Oplagsdato:
6 feb 2020
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