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Brand Relevance

- Making Competitors Irrelevant
Af: David A. Aaker Engelsk Hardback

Brand Relevance

- Making Competitors Irrelevant
Af: David A. Aaker Engelsk Hardback
Tjek vores konkurrenters priser
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
Tjek vores konkurrenters priser
Normalpris
kr 288
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
Produktdetaljer
Sprog: Engelsk
Sider: 400
ISBN-13: 9780470613580
Indbinding: Hardback
Udgave:
ISBN-10: 0470613580
Kategori: Salg og marketing
Udg. Dato: 15 feb 2011
Længde: 33mm
Bredde: 163mm
Højde: 228mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 15 feb 2011
Forfatter(e): David A. Aaker
Forfatter(e) David A. Aaker


Kategori Salg og marketing


ISBN-13 9780470613580


Sprog Engelsk


Indbinding Hardback


Sider 400


Udgave


Længde 33mm


Bredde 163mm


Højde 228mm


Udg. Dato 15 feb 2011


Oplagsdato 15 feb 2011


Forlag John Wiley & Sons Inc

Kategori sammenhænge