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Brand Relevance
- Making Competitors Irrelevant
Engelsk
Bogcover for Brand Relevance af David A. Aaker, 9780470613580
Specifikationer
Sprog:
Engelsk
Sider:
400
ISBN-13:
9780470613580
Indbinding:
Hardback
ISBN-10:
0470613580
Kategori:
Udg. Dato:
15 feb 2011
Størrelse i cm:
22,8 x 16,3 x 3,3
Oplagsdato:
15 feb 2011
Forfatter(e):

Brand Relevance

- Making Competitors Irrelevant
Engelsk
Hardback 2011
Format:

Bog beskrivelse
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
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Specifikationer
Sprog:
Engelsk
Sider:
400
ISBN-13:
9780470613580
Indbinding:
Hardback
ISBN-10:
0470613580
Kategori:
Udg. Dato:
15 feb 2011
Størrelse i cm:
22,8 x 16,3 x 3,3
Oplagsdato:
15 feb 2011
Forfatter(e):
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