Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Specifik ledelse
  3. Salgs- & markedsføringsledelse

Brand Risk

- Adding Risk Literacy to Brand Management
Af: David Abrahams Engelsk Paperback

Brand Risk

- Adding Risk Literacy to Brand Management
Af: David Abrahams Engelsk Paperback
Tjek vores konkurrenters priser
Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer�€�s third necessary competence, alongside strategic insight and financial understanding. In Brand Risk, a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a range of techniques for the evaluation of brand exposures and opportunities - whether in response to the ambitions of a key business project, new market conditions or shareholder concern. A balanced review of the subject is enriched by reference to topics of current interest and is supported by illustrative examples throughout. Presenting the essentials of brand management and risk management side-by-side, Brand Risk offers graduated and complementary approaches to brand risk assessment, from the intuitive to the data-driven.
Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 421
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer�€�s third necessary competence, alongside strategic insight and financial understanding. In Brand Risk, a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a range of techniques for the evaluation of brand exposures and opportunities - whether in response to the ambitions of a key business project, new market conditions or shareholder concern. A balanced review of the subject is enriched by reference to topics of current interest and is supported by illustrative examples throughout. Presenting the essentials of brand management and risk management side-by-side, Brand Risk offers graduated and complementary approaches to brand risk assessment, from the intuitive to the data-driven.
Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 222
ISBN-13: 9781032837840
Indbinding: Paperback
Udgave:
ISBN-10: 1032837845
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 24 jun 2024
Længde: 15mm
Bredde: 175mm
Højde: 246mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 24 jun 2024
Forfatter(e): David Abrahams
Forfatter(e) David Abrahams

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781032837840

Sprog Engelsk

Indbinding Paperback

Sider 222

Udgave

Længde 15mm

Bredde 175mm

Højde 246mm

Udg. Dato 24 jun 2024

Oplagsdato 24 jun 2024

Forlag Taylor & Francis Ltd

Kategori sammenhænge