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Brand Society
- How Brands Transform Management and Lifestyle
Engelsk
Bogcover for Brand Society af Martin Kornberger, 9780521726900
Specifikationer
Sprog:
Engelsk
Sider:
330
ISBN-13:
9780521726900
Indbinding:
Paperback
ISBN-10:
0521726905
Udg. Dato:
21 jan 2010
Størrelse i cm:
24,6 x 16,2 x 1,6
Oplagsdato:
21 jan 2010
Forfatter(e):

Brand Society

- How Brands Transform Management and Lifestyle
Engelsk
Paperback 2010
Format:

Bog beskrivelse
Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them.
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Specifikationer
Sprog:
Engelsk
Sider:
330
ISBN-13:
9780521726900
Indbinding:
Paperback
ISBN-10:
0521726905
Udg. Dato:
21 jan 2010
Størrelse i cm:
24,6 x 16,2 x 1,6
Oplagsdato:
21 jan 2010
Forfatter(e):
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