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Brand Storytelling in the Digital Age
- Theories, Practice and Application
Engelsk
Bogcover for Brand Storytelling in the Digital Age af S M A Moin, 9783030590840
Specifikationer
Sprog:
Engelsk
Sider:
100
ISBN-13:
9783030590840
Indbinding:
Hardback
ISBN-10:
3030590844
Udg. Dato:
27 okt 2020
Størrelse i cm:
21,8 x 15,6 x 1,4
Oplagsdato:
27 okt 2020
Forfatter(e):

Brand Storytelling in the Digital Age

- Theories, Practice and Application
Engelsk
Hardback 2020
Format:

Bog beskrivelse
It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling;
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Specifikationer
Sprog:
Engelsk
Sider:
100
ISBN-13:
9783030590840
Indbinding:
Hardback
ISBN-10:
3030590844
Udg. Dato:
27 okt 2020
Størrelse i cm:
21,8 x 15,6 x 1,4
Oplagsdato:
27 okt 2020
Forfatter(e):
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