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Brand Warfare
- From the terraces to the boardroom
Engelsk
Bogcover for Brand Warfare af Julian Kynaston, 9781781339053
Specifikationer
Sprog:
Engelsk
Sider:
186
ISBN-13:
9781781339053
Indbinding:
Paperback
ISBN-10:
1781339058
Udg. Dato:
27 feb 2025
Størrelse i cm:
21,5 x 14,0 x 1,7
Forlag:
Oplagsdato:
27 feb 2025
Forfatter(e):

Brand Warfare

- From the terraces to the boardroom
Engelsk
Paperback 2025
Format:

Bog beskrivelse

What is brand, and how are brands built?


Brand Warfare offers unconventional answers to these questions. Julian Kynaston’s no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK’s most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent.


From running with a notorious firm of football casuals to sitting on the board of global brands as a key consultant, Julian learned how to succeed without even pitching in an environment where many other brand agencies fail. His journey illustrates that having the courage to push against assumptions can deliver significant growth and commercial success for client after client.

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Specifikationer
Sprog:
Engelsk
Sider:
186
ISBN-13:
9781781339053
Indbinding:
Paperback
ISBN-10:
1781339058
Udg. Dato:
27 feb 2025
Størrelse i cm:
21,5 x 14,0 x 1,7
Forlag:
Oplagsdato:
27 feb 2025
Forfatter(e):
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