Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Branded Content and Entertainment in Advertising
- A Theoretical and Empirical Study of Creative Advertising Practices
Engelsk
Bogcover for Branded Content and Entertainment in Advertising af Maria Rodriguez-Rabadan Benito, 9781032316420
Specifikationer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9781032316420
Indbinding:
Paperback
ISBN-10:
103231642X
Kategori:
Udg. Dato:
28 nov 2024
Størrelse i cm:
15,4 x 23,4 x 1,3
Oplagsdato:
28 nov 2024

Branded Content and Entertainment in Advertising

- A Theoretical and Empirical Study of Creative Advertising Practices
Engelsk
Paperback 2024
Format:

Bog beskrivelse

In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands'' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences.

This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.

... Vis mere

Forlags Vejl. pris
465,98 kr
Hos Booktok
415 kr
spar 11%
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9781032316420
Indbinding:
Paperback
ISBN-10:
103231642X
Kategori:
Udg. Dato:
28 nov 2024
Størrelse i cm:
15,4 x 23,4 x 1,3
Oplagsdato:
28 nov 2024
Finder produkter...
Kategori sammenhænge