Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Branded Protest
- The Power of Branding and its Influence on Protest Movements
Engelsk Paperback

Branded Protest

- The Power of Branding and its Influence on Protest Movements
Engelsk Paperback

271 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts of branding. Branded Protest dives into this antithesis. It researches the power of branding and the influence it has on current protest movements and gives iconic examples of unique branding-efforts that support protests. We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick corporate advertising campaigns. Here, we take up the term branding to assess the visualization of iconic protest movements, and to identify the unique tools used to attract the general public and activate people to join in. Branding has become a means to unify a movement and to give protest a visual identity. For Branded Protest we spoke with organizers of protest movements around the world, to identify the particular techniques that help movements deliver a unique and clear message.
Product detaljer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9789063695415
Indbinding:
Paperback
Udgave:
ISBN-10:
9063695411
Udg. Dato:
7 okt 2019
Længde:
17mm
Bredde:
261mm
Højde:
181mm
Forlag:
BIS Publishers B.V.
Oplagsdato:
7 okt 2019
Finder produkter...
Kategori sammenhænge