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Branded Protest
- The Power of Branding and its Influence on Protest Movements
Engelsk
Bogcover for Branded Protest af Klaus Kempenaars, Ingeborg Bloem, 9789063695415
Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9789063695415
Indbinding:
Paperback
ISBN-10:
9063695411
Udg. Dato:
7 okt 2019
Størrelse i cm:
18,1 x 26,1 x 1,7
Oplagsdato:
7 okt 2019

Branded Protest

- The Power of Branding and its Influence on Protest Movements
Engelsk
Paperback 2019
Format:

Bog beskrivelse
Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts of branding. Branded Protest dives into this antithesis. It researches the power of branding and the influence it has on current protest movements and gives iconic examples of unique branding-efforts that support protests. We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick corporate advertising campaigns. Here, we take up the term branding to assess the visualization of iconic protest movements, and to identify the unique tools used to attract the general public and activate people to join in. Branding has become a means to unify a movement and to give protest a visual identity. For Branded Protest we spoke with organizers of protest movements around the world, to identify the particular techniques that help movements deliver a unique and clear message.
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Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9789063695415
Indbinding:
Paperback
ISBN-10:
9063695411
Udg. Dato:
7 okt 2019
Størrelse i cm:
18,1 x 26,1 x 1,7
Oplagsdato:
7 okt 2019
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