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Branded Women in U.S. Television
- When People Become Corporations
Engelsk Paperback
Branded Women in U.S. Television
- When People Become Corporations
Engelsk Paperback

450 kr
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Om denne bog
Branded Women in U.S. Television examines how The Real Housewives of New York City, Martha Stewart, and other female entrepreneurs create branded televised versions of the iconic U.S. housewife. Using their television presence to establish and promote their own product lines, including jewelry, cookware, clothing, and skincare, they become the primary physical representations of these brands. While their businesses are serious and seriously lucrative, especially reality television enables a certain representational flexibility that allows participants to create campy and sometimes tongue-in-cheek personas. Peter Bjelskou explores their innovative branding strategies, specifically the complex relationships between their entrepreneurial endeavors and their physical bodies, attires, tastes, and personal histories. Generally these branded women speak volumes about their contemporaneous political environments, and this book illustrates how they, and many other women in U.S. television history, are indicative of larger societal trends and structures.
Product detaljer
Sprog:
Engelsk
Sider:
146
ISBN-13:
9781498507387
Indbinding:
Paperback
Udgave:
ISBN-10:
1498507387
Udg. Dato:
2 jun 2016
Længde:
11mm
Bredde:
151mm
Højde:
229mm
Forlag:
Lexington Books
Oplagsdato:
2 jun 2016
Forfatter(e):
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