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Branding Diversity
- New Advertising and Cultural Strategies
Engelsk
Bogcover for Branding Diversity af Susie Khamis, 9780367145446
Specifikationer
Sprog:
Engelsk
Sider:
6
ISBN-13:
9780367145446
Indbinding:
Hardback
ISBN-10:
0367145448
Kategori:
Udg. Dato:
4 feb 2020
Størrelse i cm:
22,3 x 14,4 x 1,5
Oplagsdato:
4 feb 2020
Forfatter(e):

Branding Diversity

- New Advertising and Cultural Strategies
Engelsk
Hardback 2020
Format:

Bog beskrivelse

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity.

Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics.

This book will be of interest to scholars in advertising studies, marketing communications and media studies.

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Specifikationer
Sprog:
Engelsk
Sider:
6
ISBN-13:
9780367145446
Indbinding:
Hardback
ISBN-10:
0367145448
Kategori:
Udg. Dato:
4 feb 2020
Størrelse i cm:
22,3 x 14,4 x 1,5
Oplagsdato:
4 feb 2020
Forfatter(e):
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