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Branding Diversity
- New Advertising and Cultural Strategies
Engelsk
Bogcover for Branding Diversity af Susie Khamis, 9781032474816
Specifikationer
Sprog:
Engelsk
Sider:
128
ISBN-13:
9781032474816
Indbinding:
Paperback
ISBN-10:
1032474815
Kategori:
Udg. Dato:
31 maj 2023
Størrelse i cm:
21,6 x 13,8
Oplagsdato:
31 maj 2023
Forfatter(e):

Branding Diversity

- New Advertising and Cultural Strategies
Engelsk
Paperback 2023
Format:

Bog beskrivelse

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity.

Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics.

This book will be of interest to scholars in advertising studies, marketing communications and media studies.

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Specifikationer
Sprog:
Engelsk
Sider:
128
ISBN-13:
9781032474816
Indbinding:
Paperback
ISBN-10:
1032474815
Kategori:
Udg. Dato:
31 maj 2023
Størrelse i cm:
21,6 x 13,8
Oplagsdato:
31 maj 2023
Forfatter(e):
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