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Branding in Commerce & Marketing

Engelsk Paperback
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Branding in Commerce & Marketing

Engelsk Paperback

452 kr
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Om denne bog
The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of "Branding in Commerce and Marketing" is the fresh look at branding architecture (i.e.: alternative brand naming strategies, along with proposals for making brand structuring and interpretation more coherent). This book dissects some vexing conceptual and even semantic issues surrounding the venerable word "brand" itself and explores the usefulness of the conception of branding.
Product detaljer
Sprog:
Engelsk
Sider:
95
ISBN-13:
9781616685942
Indbinding:
Paperback
Udgave:
ISBN-10:
1616685948
Kategori:
Udg. Dato:
27 sep 2011
Længde:
9mm
Bredde:
231mm
Højde:
155mm
Forlag:
Nova Science Publishers Inc
Oplagsdato:
27 sep 2011
Forfatter(e):
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