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Branding New York
- How a City in Crisis Was Sold to the World
Engelsk Paperback
Branding New York
- How a City in Crisis Was Sold to the World
Engelsk Paperback

601 kr
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Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!

Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.


Product detaljer
Sprog:
Engelsk
Sider:
326
ISBN-13:
9780415954426
Indbinding:
Paperback
Udgave:
ISBN-10:
0415954428
Kategori:
Udg. Dato:
15 feb 2008
Længde:
22mm
Bredde:
152mm
Højde:
227mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
15 feb 2008
Forfatter(e):
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