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Branding New York
- How a City in Crisis Was Sold to the World
Engelsk
Bogcover for Branding New York af Miriam Greenberg, 9780415954426
Specifikationer
Sprog:
Engelsk
Sider:
326
ISBN-13:
9780415954426
Indbinding:
Paperback
ISBN-10:
0415954428
Kategori:
Udg. Dato:
15 feb 2008
Størrelse i cm:
22,7 x 15,2 x 2,2
Oplagsdato:
15 feb 2008
Forfatter(e):

Branding New York

- How a City in Crisis Was Sold to the World
Engelsk
Paperback 2008
Format:

Bog beskrivelse

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!

Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.



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Specifikationer
Sprog:
Engelsk
Sider:
326
ISBN-13:
9780415954426
Indbinding:
Paperback
ISBN-10:
0415954428
Kategori:
Udg. Dato:
15 feb 2008
Størrelse i cm:
22,7 x 15,2 x 2,2
Oplagsdato:
15 feb 2008
Forfatter(e):
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