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Branding Post-Communist Nations
- Marketizing National Identities in the “New” Europe
Engelsk
Bogcover for Branding Post-Communist Nations af , 9781138776777
Specifikationer
Sprog:
Engelsk
Sider:
266
ISBN-13:
9781138776777
Indbinding:
Paperback
ISBN-10:
1138776777
Kategori:
Udg. Dato:
27 mar 2014
Størrelse i cm:
15,3 x 22,9 x 1,6
Oplagsdato:
27 mar 2014

Branding Post-Communist Nations

- Marketizing National Identities in the “New” Europe
Engelsk
Paperback 2014
Format:

Bog beskrivelse
Nation branding – a set of ideas rooted in Western marketing – gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
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Specifikationer
Sprog:
Engelsk
Sider:
266
ISBN-13:
9781138776777
Indbinding:
Paperback
ISBN-10:
1138776777
Kategori:
Udg. Dato:
27 mar 2014
Størrelse i cm:
15,3 x 22,9 x 1,6
Oplagsdato:
27 mar 2014
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