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branding@thedigitalage
Engelsk Paperback

branding@thedigitalage

Engelsk Paperback

463 kr
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Om denne bog
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world''s largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
Product detaljer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9781349426652
Indbinding:
Paperback
Udgave:
ISBN-10:
1349426652
Udg. Dato:
14 sep 2001
Længde:
0mm
Bredde:
140mm
Højde:
216mm
Forlag:
Palgrave Macmillan
Oplagsdato:
14 sep 2001
Forfatter(e):
Oversætter:
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