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Brandjack
- How your reputation is at risk from brand pirates and what to do about it
Engelsk
Bogcover for Brandjack af Q. Langley, 9781137375353
Specifikationer
Sprog:
Engelsk
Sider:
307
ISBN-13:
9781137375353
Indbinding:
Hardback
ISBN-10:
1137375353
Udg. Dato:
29 maj 2014
Størrelse i cm:
22,5 x 14,7 x 2,3
Oplagsdato:
29 maj 2014
Forfatter(e):

Brandjack

- How your reputation is at risk from brand pirates and what to do about it
Engelsk
Hardback 2014
Format:

Bog beskrivelse
Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.
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Specifikationer
Sprog:
Engelsk
Sider:
307
ISBN-13:
9781137375353
Indbinding:
Hardback
ISBN-10:
1137375353
Udg. Dato:
29 maj 2014
Størrelse i cm:
22,5 x 14,7 x 2,3
Oplagsdato:
29 maj 2014
Forfatter(e):
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