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Brands and Brand Management
- Contemporary Research Perspectives
Engelsk
Bogcover for Brands and Brand Management af , 9781138882706
Specifikationer
Sprog:
Engelsk
Sider:
344
ISBN-13:
9781138882706
Indbinding:
Paperback
ISBN-10:
1138882704
Udg. Dato:
28 aug 2015
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
28 aug 2015

Brands and Brand Management

- Contemporary Research Perspectives
Engelsk
Paperback 2015
Format:

Bog beskrivelse

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international.  The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.

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Specifikationer
Sprog:
Engelsk
Sider:
344
ISBN-13:
9781138882706
Indbinding:
Paperback
ISBN-10:
1138882704
Udg. Dato:
28 aug 2015
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
28 aug 2015
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