Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Brands and Consumers
- A Research Overview
Engelsk
Bogcover for Brands and Consumers af Jaywant Singh, Benedetta Crisafulli, 9781138326897
Specifikationer
Sprog:
Engelsk
Sider:
122
ISBN-13:
9781138326897
Indbinding:
Hardback
ISBN-10:
1138326895
Kategori:
Udg. Dato:
27 dec 2022
Størrelse i cm:
14,5 x 22,2 x 1,4
Oplagsdato:
27 dec 2022

Brands and Consumers

- A Research Overview
Engelsk
Hardback 2022
Format:

Bog beskrivelse

Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice.

The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.

The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.

... Vis mere

Forlags Vejl. pris
559,19 kr
Hos Booktok
489 kr
spar 13%
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
122
ISBN-13:
9781138326897
Indbinding:
Hardback
ISBN-10:
1138326895
Kategori:
Udg. Dato:
27 dec 2022
Størrelse i cm:
14,5 x 22,2 x 1,4
Oplagsdato:
27 dec 2022
Finder produkter...
Kategori sammenhænge