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Brands of Faith
- Marketing Religion in a Commercial Age
Engelsk
Bogcover for Brands of Faith af Mara Einstein, 9780415409773
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780415409773
Indbinding:
Paperback
ISBN-10:
0415409772
Udg. Dato:
18 sep 2007
Størrelse i cm:
23,6 x 16,3 x 1,4
Oplagsdato:
18 sep 2007
Forfatter(e):

Brands of Faith

- Marketing Religion in a Commercial Age
Engelsk
Paperback 2007
Format:

Bog beskrivelse

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities.  Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections

Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred.  In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah.  She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.

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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780415409773
Indbinding:
Paperback
ISBN-10:
0415409772
Udg. Dato:
18 sep 2007
Størrelse i cm:
23,6 x 16,3 x 1,4
Oplagsdato:
18 sep 2007
Forfatter(e):
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