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Breaking Twitter
- Elon Musk and the Most Controversial Corporate Takeover in History
Engelsk
Bogcover for Breaking Twitter af Ben Mezrich, 9781035032488
Specifikationer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9781035032488
Indbinding:
Paperback
ISBN-10:
1035032481
Udg. Dato:
13 jun 2024
Størrelse i cm:
13,0 x 19,7 x 2,3
Forlag:
Oplagsdato:
13 jun 2024
Forfatter(e):

Breaking Twitter

- Elon Musk and the Most Controversial Corporate Takeover in History
Engelsk
Paperback 2024
Format:

Bog beskrivelse

‘An excitable, high-octane account’ – Independent

In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.

With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?

With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.

‘Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane’ – Evening Standard

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Specifikationer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9781035032488
Indbinding:
Paperback
ISBN-10:
1035032481
Udg. Dato:
13 jun 2024
Størrelse i cm:
13,0 x 19,7 x 2,3
Forlag:
Oplagsdato:
13 jun 2024
Forfatter(e):
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