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Breaking Up America

- Advertisers and the New Media World
Af: Joseph Turow Engelsk Paperback

Breaking Up America

- Advertisers and the New Media World
Af: Joseph Turow Engelsk Paperback
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A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.
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A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.
Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9780226817507
Indbinding: Paperback
Udgave:
ISBN-10: 0226817504
Kategori: Reklame
Udg. Dato: 15 dec 1998
Længde: 2mm
Bredde: 16mm
Højde: 23mm
Forlag: The University of Chicago Press
Oplagsdato: 15 dec 1998
Forfatter(e): Joseph Turow
Forfatter(e) Joseph Turow


Kategori Reklame


ISBN-13 9780226817507


Sprog Engelsk


Indbinding Paperback


Sider 256


Udgave


Længde 2mm


Bredde 16mm


Højde 23mm


Udg. Dato 15 dec 1998


Oplagsdato 15 dec 1998


Forlag The University of Chicago Press

Kategori sammenhænge