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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Engelsk
Bogcover for Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity af , 9781138281356
Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9781138281356
Indbinding:
Paperback
ISBN-10:
1138281352
Udg. Dato:
13 nov 2018
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
13 nov 2018

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Engelsk
Paperback 2018
Format:

Bog beskrivelse

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

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Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9781138281356
Indbinding:
Paperback
ISBN-10:
1138281352
Udg. Dato:
13 nov 2018
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
13 nov 2018
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