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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Engelsk Paperback
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Engelsk Paperback

431 kr
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Om denne bog

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Product detaljer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9781138281356
Indbinding:
Paperback
Udgave:
ISBN-10:
1138281352
Udg. Dato:
13 nov 2018
Længde:
0mm
Bredde:
152mm
Højde:
229mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
13 nov 2018
Forfatter(e):
Kategori sammenhænge