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Broadcast Pharmaceutical Advertising in the United States

- Primetime Pill Pushers
Af: Janelle Applequist Engelsk Paperback

Broadcast Pharmaceutical Advertising in the United States

- Primetime Pill Pushers
Af: Janelle Applequist Engelsk Paperback
Tjek vores konkurrenters priser
How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of “the good life,” patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term “pharmaceutical fetishism” can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via advertising and promotional culture, ignores large-scale production and for-profit motives of “big pharma.”
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How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of “the good life,” patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term “pharmaceutical fetishism” can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via advertising and promotional culture, ignores large-scale production and for-profit motives of “big pharma.”
Produktdetaljer
Sprog: Engelsk
Sider: 168
ISBN-13: 9781498539531
Indbinding: Paperback
Udgave:
ISBN-10: 149853953X
Udg. Dato: 15 sep 2018
Længde: 12mm
Bredde: 151mm
Højde: 222mm
Forlag: Lexington Books
Oplagsdato: 15 sep 2018
Forfatter(e): Janelle Applequist
Forfatter(e) Janelle Applequist


Kategori Medievidenskab: reklame og samfund


ISBN-13 9781498539531


Sprog Engelsk


Indbinding Paperback


Sider 168


Udgave


Længde 12mm


Bredde 151mm


Højde 222mm


Udg. Dato 15 sep 2018


Oplagsdato 15 sep 2018


Forlag Lexington Books

Kategori sammenhænge