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Build a Brand in 30 Days

- With Simon Middleton, The Brand Strategy Guru
Af: Simon Middleton Engelsk Paperback

Build a Brand in 30 Days

- With Simon Middleton, The Brand Strategy Guru
Af: Simon Middleton Engelsk Paperback
Tjek vores konkurrenters priser
You don''t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

  • Establish your brand values and positioning
  • Get the all-important name right
  • Bring your brand to life
  • Turn your customers into your advocates
  • Manage your PR and use your marketing budget wisely
  • Inspire your staff to live the brand too
  • Deal with problems when something goes wrong

Branding isn''t about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

''Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.'' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4''s The Secret Millionaire

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Tjek vores konkurrenters priser
Normalpris
kr 240
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser
You don''t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

  • Establish your brand values and positioning
  • Get the all-important name right
  • Bring your brand to life
  • Turn your customers into your advocates
  • Manage your PR and use your marketing budget wisely
  • Inspire your staff to live the brand too
  • Deal with problems when something goes wrong

Branding isn''t about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

''Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.'' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4''s The Secret Millionaire

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 368
ISBN-13: 9781907312427
Indbinding: Paperback
Udgave:
ISBN-10: 1907312420
Kategori: Salg og marketing
Udg. Dato: 13 apr 2010
Længde: 20mm
Bredde: 170mm
Højde: 209mm
Forlag: John Wiley and Sons Ltd
Oplagsdato: 13 apr 2010
Forfatter(e): Simon Middleton
Forfatter(e) Simon Middleton

Kategori Salg og marketing

ISBN-13 9781907312427

Sprog Engelsk

Indbinding Paperback

Sider 368

Udgave

Længde 20mm

Bredde 170mm

Højde 209mm

Udg. Dato 13 apr 2010

Oplagsdato 13 apr 2010

Forlag John Wiley and Sons Ltd

Kategori sammenhænge