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Business of Events Management, The
Engelsk Paperback
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Business of Events Management, The
Engelsk Paperback

660 kr
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Om denne bog

Events Management 1e

John Beech, Sebastian Kaiser and Robert Kaspar

The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. 

This book will enable you to:

  • Manage the financial aspects of events management
  • Understand the impact of events on built and natural environments
  • Explain the role of volunteers in an event and understand the challenges that managing them involves
  • Understand the key issues in planning and designing a venue

Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.

Product detaljer
Sprog:
Engelsk
Sider:
416
ISBN-13:
9780273758624
Indbinding:
Paperback
Udgave:
ISBN-10:
0273758624
Kategori:
Udg. Dato:
3 apr 2014
Længde:
23mm
Bredde:
193mm
Højde:
264mm
Forlag:
Pearson Education Limited
Oplagsdato:
3 apr 2014
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