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Business Research Methods and Statistics Using SPSS

Af: Richard Burns, Robert P. Burns Engelsk Paperback

Business Research Methods and Statistics Using SPSS

Af: Richard Burns, Robert P. Burns Engelsk Paperback
Tjek vores konkurrenters priser

Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.

 

The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to:

- Understand the importance and application of statistics and quantitative methods in the field of business

- Design effective research studies

- Interpret statistical results

- Use statistical information meaningfully

- Use SPSS confidently

Tjek vores konkurrenters priser
Normalpris
kr 592
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.

 

The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to:

- Understand the importance and application of statistics and quantitative methods in the field of business

- Design effective research studies

- Interpret statistical results

- Use statistical information meaningfully

- Use SPSS confidently

Produktdetaljer
Sprog: Engelsk
Sider: 560
ISBN-13: 9781412945301
Indbinding: Paperback
Udgave:
ISBN-10: 1412945305
Udg. Dato: 20 nov 2008
Længde: 30mm
Bredde: 187mm
Højde: 229mm
Forlag: SAGE Publications Inc
Oplagsdato: 20 nov 2008
Forfatter(e) Richard Burns, Robert P. Burns


Kategori Forskningsledelse og udviklingsledelse


ISBN-13 9781412945301


Sprog Engelsk


Indbinding Paperback


Sider 560


Udgave


Længde 30mm


Bredde 187mm


Højde 229mm


Udg. Dato 20 nov 2008


Oplagsdato 20 nov 2008


Forlag SAGE Publications Inc

Kategori sammenhænge