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Business Storytelling from Hype to Hack
- Unlock the Software of the Mind
Engelsk
Bogcover for Business Storytelling from Hype to Hack af Jyoti Guptara, 9781913738969
Specifikationer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9781913738969
Indbinding:
Hardback
ISBN-10:
1913738965
Udg. Dato:
1 jan 1900
Størrelse i cm:
12,9 x 42,3 x 1,4
Oplagsdato:
1 jan 1900
Forfatter(e):

Business Storytelling from Hype to Hack

- Unlock the Software of the Mind
Engelsk
Hardback 1900
Format:

Bog beskrivelse

The definitive little guide to understanding and using your ultimate communications hack.

Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how?

Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to "hack" seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy.

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Specifikationer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9781913738969
Indbinding:
Hardback
ISBN-10:
1913738965
Udg. Dato:
1 jan 1900
Størrelse i cm:
12,9 x 42,3 x 1,4
Oplagsdato:
1 jan 1900
Forfatter(e):
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