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Business Strategy in a Semiglobal Economy
Engelsk
Bogcover for Business Strategy in a Semiglobal Economy af Panos Mourdoukoutas, 9780765613424
Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9780765613424
Indbinding:
Paperback
ISBN-10:
0765613425
Kategori:
Udg. Dato:
1 jan 2006
Størrelse i cm:
22,7 x 15,3 x 1,5
Oplagsdato:
1 jan 2006
Forfatter(e):

Business Strategy in a Semiglobal Economy

Engelsk
Paperback 2006
Format:

Bog beskrivelse
This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company''s performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
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Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9780765613424
Indbinding:
Paperback
ISBN-10:
0765613425
Kategori:
Udg. Dato:
1 jan 2006
Størrelse i cm:
22,7 x 15,3 x 1,5
Oplagsdato:
1 jan 2006
Forfatter(e):
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