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Business: The Key Concepts
Engelsk
Bogcover for Business: The Key Concepts af Mark Vernon, 9780415253246
Specifikationer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9780415253246
Indbinding:
Paperback
ISBN-10:
0415253241
Udg. Dato:
4 okt 2001
Størrelse i cm:
21,5 x 14,1 x 1,6
Oplagsdato:
4 okt 2001
Forfatter(e):

Business: The Key Concepts

Engelsk
Paperback 2001
Format:

Bog beskrivelse

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you''re already in business and could do with a handy reference guide, or you''re a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.




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Specifikationer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9780415253246
Indbinding:
Paperback
ISBN-10:
0415253241
Udg. Dato:
4 okt 2001
Størrelse i cm:
21,5 x 14,1 x 1,6
Oplagsdato:
4 okt 2001
Forfatter(e):
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