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Business-to-Business
- A Global Network Perspective
Engelsk
Bogcover for Business-to-Business af Mario Glowik, Sarah Maria Bruhs, 9780415740883
Specifikationer
Sprog:
Engelsk
Sider:
314
ISBN-13:
9780415740883
Indbinding:
Paperback
ISBN-10:
0415740886
Udg. Dato:
13 feb 2015
Størrelse i cm:
25,2 x 15,6 x 2,2
Oplagsdato:
13 feb 2015

Business-to-Business

- A Global Network Perspective
Engelsk
Paperback 2015
Format:

Bog beskrivelse

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective.

The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung.

In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.

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Specifikationer
Sprog:
Engelsk
Sider:
314
ISBN-13:
9780415740883
Indbinding:
Paperback
ISBN-10:
0415740886
Udg. Dato:
13 feb 2015
Størrelse i cm:
25,2 x 15,6 x 2,2
Oplagsdato:
13 feb 2015
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