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Buying and Believing

- Sri Lankan Advertising and Consumers in a Transnational World
Engelsk Hardback

Buying and Believing

- Sri Lankan Advertising and Consumers in a Transnational World
Engelsk Hardback

962 kr
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Om denne bog
Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture.
Product detaljer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9780226430409
Indbinding:
Hardback
Udgave:
ISBN-10:
0226430405
Kategori:
Udg. Dato:
1 maj 2001
Længde:
2mm
Bredde:
17mm
Højde:
24mm
Forlag:
The University of Chicago Press
Oplagsdato:
1 maj 2001
Forfatter(e):
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